05.22.25
Cetera Taps Former TD Ameritrade Exec To Lead Data Strategy
by: Leo Almazora
Cetera Financial Group has appointed Keyur Desai as chief data and analytics officer, a newly created role aimed at accelerating the firm’s data strategy across its multi-channel Wealth Hub platform. Desai, who brings senior leadership experience from TD Ameritrade, will report to Christian Mitchell, chief solutions officer. Desai's mandate includes advancing the firm’s capabilities in AI, advisor intelligence and business insights, areas seen as central to Cetera’s push to modernize its advisor platform and deliver more actionable, real-time information.
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