10.30.24

Bank-Based Advisors Are Doing More Planning, but More Progress Needed

by: Kehrer Group

A central theme of the eighth annual Kehrer study group on developing holistic advisors was that while bank-based advisors are doing more planning, more progress is needed. The typical financial firm did less planning last year, but the average advisor actually increased the number of new plans produced and overall plan penetration. The seeming anomaly exists because advisors in large banks, which employ most of the advisors, have higher plan productivity than counterparts at smaller banks.

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