11.26.25

Annuity Sales Edge Up in Q3

by: Insurance News Net

Total U.S. annuity sales reached $117.0 billion in Q3 2025, up 1.8% from the previous quarter and 1.5% year-over-year, according to Wink’s Sales and Market Report. Deferred annuities set a record at $113.2 billion, led by Athene USA and Nationwide, with Nationwide Secure Growth 5-Year the top-selling product. Variable deferred annuities rose 20.3% year-over-year, led by Jackson National Life, while structured annuities also hit a record at $19.9 billion. Sales gains were seen across income annuities, variable annuities and traditional fixed annuities, while non-variable deferred and indexed annuities saw slight declines. Overall, Athene, Jackson, Nationwide and New York Life dominated the market.

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