12.01.25

Annuity Owners Report Higher Levels of Confidence in Retirement Timeline

by: Edward Rueda

A Nationwide survey of 1,034 U.S. consumers aged 45–75 found that annuity ownership is linked to greater confidence in retiring on schedule, with 76% of annuity owners expressing confidence versus 49% of non-owners. Familiarity with annuities is rising, as unaware respondents dropped from 58% in 2023 to 28% in 2025, while ownership and consideration rates also increased. Discussions with financial advisors have become more common and positive. Despite advisors focusing on outliving savings, clients prioritize inflation, healthcare costs and market declines. U.S. annuity sales reached $119.3 billion in Q3 2025, with total 2025 sales projected to surpass $450 billion, driven by index-linked, variable and fixed-rate deferred annuities.

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