02.10.21
Ameriprise Rolls Out ‘Ultimate Advisor Partnership’ Strategy
by: Jeff Berman
Ameriprise Financial introduced a new go-to-market strategy that it said was developed to help advisors “accelerate growth in their businesses and deliver an excellent and highly referable level of service to clients.” The new “Ultimate Advisor Partnership” is a proprietary, seven-point strategy that the firm said “brings together the capabilities and support the firm has developed as a leader in financial planning with a track record of exceptional customer satisfaction scores.” Advisors who are already affiliated with Ameriprise or who choose to join the firm can take advantage of the Ultimate Advisor Partnership to “promote efficiency, differentiate their practices and drive satisfaction through a digitally advanced and integrated client experience,” it said.
Read the full article on Think Advisor.