03.25.26

Affluent Households a $25T Opportunity, but Don't Wait to Win Clients, Says Cerulli

by: James Rogers

Cerulli Associates reports that middle-market and mass-affluent households with between $100,000 and $2 million saw their wealth grow from $14 trillion to $25 trillion between 2013 and 2025. Cerulli said that this demographic comprises 46.9 million households, and is typically younger and less advised. These households seek involved advisor relationships, but Cerulli stresses that time is of the essence, as opportunities for advisors to engage new clients drops sharply as prospects age.

Read the full article on InvestmentNews