06.25.24

Advisors See Financial Literacy as Key Step for Women Clients

by: Edward Hayes

Financial literacy is considered an important first step in helping women, who are poised to inherit a majority of the anticipated $30 trillion expected to change hands over the next 20 years, break into the financial service industry. “This is a topic that needs to be shouted from the rooftops because we have such a huge opportunity as an industry to seize this next generation client to serve women in a way that has not necessarily been intrinsically woven into the financial services industry up until this point,” said Shannon Spotswood, president of Alabama-based RFG Advisory. Jessica Perrone, who runs a platform for financial literacy called HerFinIQ, offers three online courses for women at the various stages of the investment cycle. “When you don’t know what needs to be done, you’re in paralysis, but when you know what needs to be done, then you know what baby steps are in front of you,” she said. “It’s a roadmap of all the ways that women can put their money together.”

Read the full article on Financial Advisor