04.27.26

Advisors Double Down on Planning

by: Steve Randall

Financial advisors are increasingly shifting toward comprehensive financial planning to meet rising client expectations and compete with digital platforms, according to Cerulli Associates. By 2027, 54% of investors are expected to receive full-service advice, up from 48% today, reflecting demand for more holistic, ongoing relationships beyond basic portfolio management. Advisors say this approach improves client outcomes, retention and engagement, especially as retail brokerage platforms grow rapidly. However, many firms face challenges, including outdated technology, limited integrations, staffing constraints and client hesitancy. Success will depend on combining robust planning services with modern, user-friendly technology to attract and retain the next generation of investors.

Read the full article on InvestmentNews