Women Likely To Help Other Women Reach Financial Goals: Fidelity
by: Michael S. Fischer
Nearly 90% of women in a new study from Fidelity Investments reported that they have recently made money moves or plan to do so within the next six months. Fidelity noted that retail accounts opened by its female customers grew by 65% between 2019 and 2022, compared with 60% growth in retail accounts opened by men during that period. About 53% of women in Fidelity’s survey said talking about financial topics with peers helps them feel more confident about their finances. This is especially true of Generation Z and millennial women, 66% of whom prefer to learn about financial matters from other women. Fidelity released its research findings on the first day of Women’s History Month. The firm said it is rolling out a month-long series of free virtual events, featuring special guests Jessica Alba and Venus Williams, to provide women the tools and resources they need to build a better future together.
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