03.11.25
Where Advisors Moved in 2024
by: Michael Taffe
Nearly 35,000 registered representatives switched firms in 2024, a rate consistent with the prior year, according to data from ISS Market Intelligence. While turnover has stabilized from pandemic-driven fluctuations in 2021 and 2022, the dynamics of recent advisor moves reveal the growing appeal of independent contractor affiliations. About 4.4% of all representatives left their firms last year, maintaining a steady movement rate from 2023 but representing the lowest turnover rate in the past 10 years, except in 2020, in which pandemic restrictions kept many advisors in place.
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