News | 05.09.19
Vanguard Says Millennials and Baby Boomers Fueling Popularity of ETFs
Millennials with very few assets and baby boomers with the bulk of America's assets are both popularizing the use of exchange-traded funds (ETFs), according to a new research report from Vanguard. A survey by Vanguard of 5 million of its retail investors found that the number of folks using ETFs has more than doubled since 2013, reaching 11 percent of Vanguard investor households in 2018. At the same time, mutual funds remain the dominant holding, particularly for Vanguard's older investors with years of capital gains; 83 percent of Vanguard retail households still held mutual funds at the end of 2018, the report found.
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