08.27.24

US Life Application Activity Soars

by: Allison Bell

Older high-net-worth clients might be starting to pay more attention to the estate tax exemption possibly falling from $27.22 million today to about half that on Jan. 1, 2026. For U.S. residents 71 and older, individual life insurance application activity was about 19 percent higher in July than it was in July 2023, according to MIB. Applicants in the 71-and-up age group were especially hungry for the kind of policies that could be used in high-end estate planning: Their shopping activity for policies with death benefits over $5 million increased more than 100 percent from the year-earlier level.

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