02.28.25

Traditional Variable Annuity Sales Rise 53% in Q4

by: Allison Bell

Annuity sales data from Wink showed that sales of traditional variable annuities were stronger than for any other class of tracked annuities in the fourth quarter. Sales of traditional variable annuities increased 53% between the fourth quarter of 2023 and the fourth quarter of 2024, to $18 billion. Sales of registered index-linked annuities increased 38%, to $35 billion. Fixed indexed annuities increased 22%, to $32 billion, while sales of multi-year guaranteed annuities dropped 45%, to $29 billion.

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