09.10.24
Term Life Growth a Bright Spot in Sluggish Overall Life Insurance Sales
by: Insurance News Net
Term life insurance recorded its sixth consecutive quarter of growth during the second quarter in both premium and policy sales, according to LIMRA’s U.S. Life Insurance Sales Survey. But term sales success could not rescue the overall life insurance market from another sluggish quarter. Total individual life insurance new annualized premium was $3.98 billion in the second quarter, level with prior year results, LIMRA reported. Policy count fell 1% in the second quarter.
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