Sales & Marketing | 10.26.26

RIA Annuity Adoption Tops Insurers’ 3-Year Outlook, Goldman Finds

by: Leo Almazora

A Goldman Sachs Asset Management survey of 103 participants from 28 U.S. insurers found that registered investment advisor (RIA) adoption is a major expected annuity industry trend, cited by 24% of respondents. However, independent broker-dealers are viewed as the fastest-growing distribution channel by 47%, compared with 33% for RIAs. Fee-only RIAs face barriers because commission-based insurance products can conflict with their business models. Insurers are responding with fee-based annuities, advisor support and technology. Survey respondents also reported that AI improves sales efficiency and reduces costs, while 86% expect AI to strongly influence investor education and engagement.

Read the full article on InvestmentNews