10.09.25

Orion Revamps Brand Fresh Off $5T Milestone

by: John Manganaro

Orion has unveiled a refreshed brand identity and logo to reflect its progress in unifying services, especially following acquisitions of Redtail Technology and Brinker Capital. The update aligns with Orion surpassing $5 trillion in client assets under administration. Chief Marketing Officer Betsy Perez described the new logo as a symbol of Orion’s evolution and commitment to advisors, calling them the firm’s “true north.” The unified platform reportedly boosts advisor growth, with Orion clients achieving 10% higher organic asset growth. President Ron Pruitt emphasized the platform’s streamlined investment experience, offering broad strategist coverage and personalized portfolios to simplify portfolio construction and strategy selection.

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