03.08.22

New Generation of Women Investors Taking Charge of Finances, Survey Says

by: Jacqueline Sergeant

U.S. Bank reports that female investors have become more confident and engaged with managing their finances since the pandemic, while also skewing younger. U.S. Bank's Gunjan Kedia noted that the study "indicates a need for financial advisors to support Gen X women, who are the most vulnerable generation of women in terms of financial preparedness." Moreover, women across all generations are amenable to using advisors' services, while millennials and Gen Z members especially prioritize working with advisors with strong workplace equality and diversity ratings, who back gender parity in the workplace and support international human rights.

Read the full article on Financial Advisor