03.14.23
Morgan Stanley Is Testing an OpenAI-Powered Chatbot for Its 16,000 Financial Advisors
by: Hugh Son
Morgan Stanley is rolling out a chatbot powered by OpenAI’s technology to help the bank’s financial advisors. The bank has been testing the tool with 300 advisors and plans to roll it out widely in the coming months, according to Jeff McMillan, head of analytics, data and innovation at the firm’s wealth management division. The idea behind the tool is to help the bank’s 16,000 advisors tap the bank’s huge repository of research and data, said McMillan. “People want to be as knowledgeable as the smartest person” in our firm, he said. “This is like having our chief strategy officer sitting next to you when you’re on the phone with a client.”
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