08.04.23
LPL, Ameriprise Wade into AI Applications for Advisors
by: Bruce Kelly
The chief executives of LPL Financial and Ameriprise Financial recently touched on the potential applications of artificial intelligence (AI) and how it could fit into their firms. On LPL Financial’s July 27 conference call to discuss its quarterly earnings, CEO Dan Arnold discussed the launch of Practice Hub during the second quarter, saying, “Over time, we see Practice Hub becoming a key tenet of our advisor experience, leveraging the power of AI to operate as a co-pilot for our advisors.” James Cracchiolo, CEO of Ameriprise Financial, said, “We’re also beginning to use AI and analytics to further enhance how we engage and work with clients,” during Ameriprise’s conference call to discuss earnings. “With AI, we can serve up real-time information to help advisors identify a possible next best opportunity for clients based on their needs.”
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