05.11.26

Lack of Digital Tools Drives Wedge Between Insurers, Advisors

by: Rayne Morgan

Lack of digital tools is straining relationships between insurers and advisors despite generally high satisfaction, according to research from J.D. Power. Agents prioritize ease of doing business over compensation, with many citing inefficient digital systems, slow processes and reliance on outdated workflows. Less than 40% of professionals find insurers easy to work with, and significant shares report weak self-service and suboptimal support. Digital capabilities affect compensation tracking, underwriting speed and client service, shaping overall advisor satisfaction and loyalty outcomes. Firms are urged to improve usability, shift to digital workflows and adopt consumer-centric design for next-generation advisors.

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