Investors Believe AI Will Help Advisors Better Serve Clients: Study
by: Michael S. Fischer
About 74% of investors in a new survey from Morgan Stanley Wealth Management believe that artificial intelligence (AI) will help financial advisors better serve their clients. Sixty-three percent of survey participants said they would be interested in working with an advisory firm that leverages AI. However, 82% also said AI will never replace human guidance, and 88% agreed that the human-to-human financial advisor relationship is extremely important.
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