09.11.25

Huntington Bank's Plan To Obtain a Return on Gen AI

by: Penny Crosman

Huntington Bank CFO Zach Wasserman is driving efforts to ensure generative AI delivers measurable returns, aiming for 10%–15% cost savings and revenue growth through large language models and agentic AI. With 28 use cases already live — from software development and regulatory reporting to customer service and personalization — Huntington ties projects to clear metrics to avoid the “95% no-ROI” pitfall seen in many early adopters. Wasserman says success requires discipline, integration and accountability. The bank relies heavily on partners like Microsoft, Salesforce and cloud providers while exploring how agentic AI can streamline work and enhance both employee and customer experiences.

Read the full article on American Banker