08.15.25

How Do Americans Find and Hire Financial Advisors?

by: Leo Almazora

A new Wealthtender report shows how affluent Americans — those with $500,000+ in investable assets — are reshaping the way they find financial advisors. More than three-quarters already work with an advisor, and nearly 90% say it accelerates wealth growth. While referrals remain key, search engines, online directories and AI tools are increasingly used to shortlist candidates. Online reviews, legalized by the SEC in 2021, now play a central role, with 80% calling them important. Clients value transparency, credentials and specialization, often choosing based on reputation. Virtual meetings and hybrid engagement are becoming standard, reflecting broader digital service trends.

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