04.01.25

Fiduciary Relationships Pay Off for Advisors to the Affluent: Cerulli

by: Leo Almazora

Clients who trust that their financial advisor always acts in their best interests were significantly more likely to stay loyal, according to research from Cerulli Associates, reinforcing the business rationale for adopting a fiduciary standard. Cerulli found that 70% of affluent investors expressed confidence that their primary provider was obligated to act as a fiduciary at all times. About 70% of those investors said they were satisfied with their advisor relationship and were not seeking alternatives. By contrast, only 41% of investors who thought their provider might prioritize firm interests first reported a comparable level of satisfaction.

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