04.08.25
Encouraging Advisor Tech Adoption: Roll the Video
by: Michael Alexander; Amber Kirbos
Michael Alexander and Amber Kirbos of Broadridge write of the ease of production and benefits of video-based marketing and communications for financial advisors. "Today, advisors can make high-quality, professional videos quickly and cheaply," they write. "New video platforms have eliminated the need for extensive production teams and expensive equipment. AI ‘coaches’ help hone the final product by perfecting lighting, placement, creating high impact scripts and other technical factors for optimal display and quality."
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