05.30.24
Broadridge Acquires Advisor Behavior Data Firm
by: Dinah Wisenberg Brin
Broadridge Financial Solutions Inc. acquired AdvisorTarget, which provides asset management and wealth management firms with data products to support digital marketing, sales and engagement programs targeting financial advisors. “The combined capability this acquisition creates is unique, as it pairs AdvisorTarget’s advisor behavioral data with Broadridge’s insights on asset holdings to unleash a new level of precision for asset managers, making sales efforts laser-targeted at interested buyers,” Broadridge data and analytics head Dan Cwenar said.
Read the full article on Think Advisor