03.20.25

Asset Managers Are Taking on Investors’ Negative View of Annuities

by: John Manganaro

More than nine in 10 asset managers believe that annuity products carry a negative connotation, according to research from Cerulli Associates, including nearly one in five who strongly hold this view. While the “strongly agree” camp declined from 24% to 19%, the negative perspective has nonetheless increased, indicating that more asset managers now recognize the persistence of this stigma. “Annuities continue to face perception issues due to high fees, complexity, lack of transparency and concerns about insurer solvency, all of which deter investors,” says Idin Eftekhari, senior analyst at Cerulli.

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