08.25.25

Annuity Sales Surge in Q2, With a New Market Leader

by: Insurance News Net

Wink’s Sales & Market Report for the second quarter showed shifts in annuity leadership, with New York Life topping overall annuity sales at 7.5% market share, surpassing Athene. Overall, annuity sales increased in the second quarter to nearly $115 billion, up 16.9% over the first quarter and 6.3% over the year-ago quarter. Deferred annuity sales rose 17.3% quarter-over-quarter to $111.5 billion, with Athene leading in deferred and non-variable sales. Equitable Financial led variable deferred and structured annuities, while Jackson National dominated variable annuities. MassMutual’s Stable Voya 3-Year was the top-selling multi-year guaranteed annuity (MYGA). New York Life led income annuities, holding 44% of the market. Overall, growth was strong in MYGAs, structured and indexed annuities, though traditional fixed annuities declined.

Read the full article on Insurance News Net