11.28.23

Annuity Product Sales Trend Lines Start to Converge

by: Allison Bell

Sales of U.S. individual deferred variable annuities increase by 1% in the third quarter, compared to the previous year, to $24 billion, according to the latest issuer survey data from Wink. That's the first year-over-year increase in sales Wink has recorded for variable annuities since the fourth quarter of 2021, when rates on fixed annuities were near zero and the economy was emerging from the early pandemic stress.

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