06.04.24

AI vs. Human Advice: Which One Wins Consumers’ Trust?

by: Leo Almazora

A new report from the FINRA Investor Education Foundation reveals that despite artificial intelligence’s (AI) increasingly central role in investments and daily life, few consumers would rely on it for personal finance advice. The report highlights a significant preference for human advisors, with only 5% of respondents indicating they use AI for financial guidance. In contrast, 63% of those surveyed sought advice from financial professionals, and 56% consulted friends and family.

Read the full article on InvestmentNews