07.06.22

Advisors Must Weigh Whether to Be First to Use Testimonials for Marketing

by: Mark Schoeff, Jr.

Investment advisory firms will soon have to decide whether they want to be on the cutting edge of using testimonials to market themselves. In early November, the U.S. Securities and Exchange Commission will implement a regulation that overhauls advisor advertising rules that have been in place for more than 60 years. Advisors will be able to use testimonials, endorsements and third-party ratings for the first time as long as they comply with anti-fraud protections and other conditions.

Read the full article on InvestmentNews