10.17.25

Advisors Help Fuel Growth of ETF Assets to $11 Trillion

by: Financial Advisor

Exchange-traded fund (ETF) assets have surpassed $11 trillion globally, driven by strong equity markets and accelerating advisor adoption, according to Cerulli Associates. ETFs have recorded over six years of continuous monthly inflows, adding $511 billion in the first half of 2025. Advisors now allocate more to ETFs than mutual funds for the first time, with 52% citing ETFs as a major growth driver. Cerulli said wirehouse and independent registered investment advisors lead ETF use, representing 55% of retail assets. Fixed-income ETFs have surged 12% year-to-date to nearly $2 trillion, while defined outcome ETFs continue to gain popularity for risk-managed exposure.

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