06.14.19
Measuring 'Impact' of Impact Investments Remains Elusive Task
by: Raymond Fazzi
Investors are poised to devote more assets to impact investments, but they and their advisors are struggling with measuring the investments' actual impact, according to a new survey of 200 retail investors and 300 advisors in the United States and Europe by the Rockefeller Foundation. Sixty-one percent of investors and 34 percent of advisors said they found it difficult to measure the 'impact' component of impact investments, according to the survey. Among investors surveyed who were aware of impact investments, 78 percent said they are already investing in impact products, and 55 percent said they expect to increase their impact allocations to between 6 percent and 20 percent over the next two years, up from a range of 4 percent to 5 percent that most impact investors now fall into.
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